Western Riverina Arts assisted local artists to propel their careers with a workshop led by staff from the National Association for the Visual Arts in February 2015.
NAVA is the national peak body for the visual and media arts, craft and design sector. Since its establishment in 1983, NAVA has been successful in securing policy and legislative change to encourage the growth and development of the sector and to increase professionalism within the industry.
The workshop focused on writing the perfect artist statement and CV, as well as sharing tips and ideas in developing an individual brand.
Staff from NAVA provided industry knowledge on pricing work, artwork inventory, creating a marketing plan and how using an online presence such as websites or social media can propel an art career into the 21st century and potentially reach a global audience.
The workshop dealt with rejection from grants agencies, tapping into artist networks from around Australia, and finding and maintain a mentor throughout a career and resources available to artists. It also discussed practical opportunities to exhibit work whilst providing key knowledge from industry professionals on working in partnership with galleries, knowing what a formal agreement is and the 3 C’s: consignment, contracts and commission.